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Snack sales expose cynical, misleading rhetoric – The Irish Times

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More than 35,700 tonnes, or 7.2kg per person, of snack bars and biscuits were sold in Ireland last year. If a packet of Digestive biscuits is 400g, that’s 18 packs, for everyone. Photograph: Adam Petto/iStock
In an opinion piece in the London Times a few months ago, the managing director of Haribo in Britain and Ireland, writing in opposition to restrictions of the online advertising of sweets to children, implored the British public to see sense: “Haribo’s goal is to create moments of childlike happiness. We believe an occasional sweet treat with loved ones is a key part of happiness. Given the year we’ve had, small moments of happiness are sorely needed.”
Mondelez, the manufacturer of snacks aplenty – its portfolio including Toblerone, Cadbury, Green & Black’s, Oreo and Fry’s – want to “help consumers easily enjoy the right snacks throughout their day, and inspire them to snack mindfully so they can savour and feel good about each and every snack”.
Bórd Bia, the Irish food board, advise snack brand manufacturers that “giving people ‘permission to indulge’ in your product is a smart strategy and one that’s behind many successes. It’s also a strategy that dairy is well placed to capitalise on, since it already has a ‘halo of health’.”
It is indeed a good marketing strategy.
Every single snack brand says you’ve had a bad day, treat yourself, you’ve had a good day, treat yourself. It appeals to that deep sense in all of us that we deserve something – the brand’s tone-of-voice is reassuring, indulgent, like a mother in a fairytale.
With the now common knowledge that snack food is inherently bad for you, the only way to market the oxymoron of “responsible” snacking if you are such a brand is to put up your hands, say it’s “indulgent” (code word for bad) and advocate it as an occasional treat, an indulgence to share. A lobby group called the European Snacks Association reminds us that “savoury snacks can be part of a balanced diet”. Those killjoy public health people want to take away those special moments we are trying to create for you, and your family. Sure, it is only a packet of sweets.
So, every brand in every snack category advocates its food as an occasional treat, which is individually logical. But taken together, these messages become collectively absurd. Let’s run the numbers. Euromonitor (the global market information database) disseminates reports on snacking categories in many countries, including Ireland.
Here’s a back of the envelope look at snack sales in Ireland during 2020.
In order to account for this consumption, each man, woman and child is eating the equivalent of a third of a Mars bar, a bite of a Magnum, a couple of biscuits, a glass of Coke, a handful of Skittles, a packet of crisps, a bite of a pizza, and a croissant and a half, every single day. Just a little treat makes logical sense.
But put this logic in an environment of stiff competition and it’s nonsense.
And don’t forget, we are not including fast food, meat snacks, dairy, unpacked pastries and baked goods, breakfast cereals, sweet spreads, hot drinks or weaning foods in this analysis. Nor alcohol nor energy drinks. We are not talking about food service (deli counters, lunch portables) or dining out (about a third of meals in Ireland).
We are simply highlighting a subset of a subset: the “snack”. So ours might be considered a recklessly conservative underestimate of snacking.
But it does expose how cynical, inaccurate and misleading the discourse of “treatwise” can be.
While the Haribo director is right about the pursuit of happiness, what about the cumulative harms which inherently unhealthy snack food products pose to customers.
Rather than listening to the whisper, we all need to hear the clamour.
This is death by a thousand snacks.

Dr Norah Campbell is associate professor of marketing at Trinity Business School, TCD; Dr Sarah Browne is assistant professor of marketing and strategy at Trinity Business School; and Prof Francis M Finucane is consultant endocrinologist at Galway University Hospitals and NUI Galway
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Shoppers Say the Sunzel Workout Leggings Are a Great Lululemon Align Dupe – Travel+Leisure

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Leggings are a staple in many people's wardrobes for a reason. Not only are they incredibly comfortable, but they can be worn just about everywhere — making them a great travel bottom. If you're looking to add a new pair to your rotation, we may have found just what you need. Nearly 17,000 Amazon shoppers have given the Sunzel Workout Leggings their seal of approval. 
Made from a "buttery-soft" polyester/spandex material, the high-rise leggings have a light compression and a thick waistband that won't roll down as you move around. The breathable bottoms also have sweat-wicking capabilities to keep you dry, even when you're working out, and they have a hidden pocket in the waistband to hold your essentials. 
The flattering leggings may be less than $30 a pair, but that doesn't mean they are lower in quality than their more expensive counterparts. In fact, many shoppers say, the Sunzel leggings are a "perfect Lululemon dupe" for the athleisure brand's popular Align leggings, which can set you back more than $100 each.
To buy: amazon.com, from $25
"Obsessed and 100 percent recommend,' wrote one. "I used to work for Lululemon years ago, and I can definitely say these are the closest leggings to the Aligns that I have found. I will say I wouldn't run or do gym workouts in them, they aren't made for that, but yoga, everyday living… YES! Buy them right now you won't be disappointed!"
"I've purchased Lululemon items for years and have had many pairs of Align leggings, and I think I honestly prefer these more," said another. "The curved glute seams flatter your booty, and they provide the perfect amount of stretch and comfort!"
While some reviewers said they wouldn't wear them for intense workouts, many others said they will survive even the sweatiest workouts and are fully squat-proof, so you don't have to worry about them becoming see-through when you bend over. The leggings range in size from XS to XL, and there are 24 different styles to choose from, ranging from classic solids to cool camo patterns and fun animal prints.
Even better, prices start at just $25, so you can shop multiple pairs of the top-rated leggings for less than the cost of one pair of Lululemons. 
To buy: amazon.com, from $25

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Healthy Snack Chips Market Research Report 2021-2029| Market by Data, Applications, Geographic Region,Key Players – Discovery Sports Media – Discovery Sports Media

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MetaGoons Raises $2M to Create the Premier Metaverse Lifestyle Brand and Announces Partnership with Team Pacquiao GG – Business Wire

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MetaGoons Raises $2M to Create the Premier Metaverse Lifestyle Brand and Announces Partnership with Team Pacquiao GG  Business Wire
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