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How to make money investing in stocks: everything you need to know – Capital.com

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Stocks have been around since 1602 when the Dutch East India Co. issued first paper shares. The first stock exchange was founded in London in 1773. In the US, the Philadelphia Stock Exchange opened in 1790. It was quickly followed by the opening of the New York exchange in 1792, marking the beginning of Wall Street.
It’s important to distinguish between a share and stock of a company. These terms are often used interchangeably in the context of investing. Technically, the stock is a sum of all the shares into which a company’s ownership is divided. A share represents a fractional ownership stake in a company. A shareholder is entitled to a share of a company’s earnings proportionate to their investment. They can also vote on company-specific matters and have a claim on the company’s assets in a case of bankruptcy or liquidation.
A simple way of thinking about buying stocks, that is often ignored, is that you are buying a part of the business. Whether it’s Microsoft (MSFT) or your corner bakery, the concept is the same. At any company, the board of directors and the management team work to maximise shareholder value. In that regard, their goals are aligned with yours. 
Today, it’s fairly easy to invest in stocks online and take advantage of owning high-quality businesses.
Before considering how to make money investing in shares, each investor needs to assess their investment time horizon, risk tolerance and target outcomes they are trying to achieve. The CFA Institute, for instance, recommends that investors build an investment policy statement before investing.
Time horizon. Historically, a chance of a negative return for any given year is about 31 per cent. As the holding period increases, the frequency of negative returns decreases. Since the 1920s, investing in the S&P 500 (US500) would always make investors money over 20 years regardless of when the investment was made. Furthermore, most investments exhibit lower long-term volatility.
Risk tolerance. Assessing risk tolerance is crucial to understanding how to earn money by investing in the share market. Riskier investments tend to generate better long-term returns. Looking at history, the S&P 500 returned an average of 9.5 per cent per year between 1928 to 2015. Emerging market equities, on the other hand, have historically earned 12 – 13 per cent per year. Investors with lower risk tolerance might focus on a more defensive subset of stocks and employ strategies to limit volatility in their portfolios.
Target outcomes. Most people choose to invest for a specific reason. It could be to generate a certain level of passive income, grow wealth for retirement or save for a purchase of a home. Different target outcomes necessitate different investments.
After pondering their time horizon and risk appetite, investors can consider several approaches to making money in stocks and how to earn money from investing in shares.
Dividends are one of the safer and, perhaps, more predictable ways of making money in stocks. Dividends are generally paid quarterly in the US and semi-annually or, in some cases, annually in Europe and Australia. They tend to be predictable because the companies that elect to pay them have large, mature businesses with stable profits and cash flows. These companies often lack significant opportunities for expansion and growth. After covering the costs of running a business, they choose to return some of the excess capital to shareholders through dividends and buybacks.
Long-term investments make money through a combination of capital gains and dividends. From 1930 to 2019, dividend income accounted for 42 per cent of the total return of the S&P 500, which has varied significantly by decade.
making money in stocks
While dividends provide a great source of income, reinvesting them back into the stock market allows investors to benefit from compounding. Compounding refers to earning a return on the principal and accumulated interest. Going back to 1970, 78 per cent of the total return of the S&P 500 came from reinvested dividends and the power of compounding.
making money in stocks
Despite their short-term volatility, making long-term investments is a proven example of how to make money in stocks.
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Speculation and short-term trading are riskier options for making money in stocks. They are more suitable for younger investors with high risk tolerance than an investor close to retirement. Short-term trading often involves leverage or margin trading and can be done through the use of financial instruments like contracts for difference, or CFDs. Speculative investments are usually short-term bets that can be placed in either direction. Going long allows investors to benefit from price appreciation while shorting a stock pays off when the price falls. 
Let’s use Tesla (TSLA) as an example of how to invest in the share market and get profit through speculation. Perhaps, you think that the TSLA stock has had a fantastic run and expect it to pull back a bit in the next month. Investors can use CFDs to short the stock and make money if their investment prediction materialises. 
Short-term investments are generally not made based on the fundamentals of a business. Instead, they are meant to take advantage of short-term development in the stock price or an economic event.
You can find out more about CFD trading with our comprehensive online guide
Options strategies are a somewhat more sophisticated tool to make money in the stock market. Some strategies can be used to hedge existing positions. Others, like writing covered calls or selling puts on a stock you want to buy, can generate income through premiums. Other options strategies are yet more complex and require some technical understanding.
Picking the right companies is always challenging and much depends on the investor’s chosen approach.
For dividend income, investors should look for high-quality businesses that generate stable and predictable cash flows. Ideally, these companies have a high market share, limited competition and are in an industry with high barriers to entry. Good dividend stocks tend to operate in mature industries. Some examples are Costco (COST), Walmart (WMT), Home Depot (HD), Abbvie (ABBV), Johnson & Johnson (JNJ), JP Morgan (JPM) and IBM (IBM).
Fundamentally, the value of a stock is determined by the company’s earnings. High-quality companies that can grow profits at a high rate, without taking on debt, are the best candidates for long-term investments. Apple (AAPL), Microsoft (MSFT), Nike (NKE) and Disney (DIS) are a few examples. Investors can also consider leaders in industries that are expected to grow significantly in the upcoming decade. Artificial Intelligence, machine learning, robotics, data storage, renewable energy & energy efficiency, cybersecurity and biotech are some of those industries.
It’s critical to draw a clear line between investments and speculation. Speculation and short-term trading should be used to bet on a particular event or an outcome. Investors should have clear exit strategies for their speculative bets. Best stocks for this type of investing are either smaller companies or companies that are highly leveraged to a particular business or a macro event. For example, for Tesla, vehicle deliveries can often significantly move the stock, while oil stocks tend to be highly leveraged to geopolitics. Investors can also speculate on a potential acquisition. 
With all of these examples, traders can take advantage of short-term developments, but should not confuse speculative investments with long-term investments.
Investing in the stock market does present some risks. Shares are a junior piece of the capital structure. Shareholders are entitled to a percentage of the earnings but also are the last in line in case of a bankruptcy. Typically, in a liquidation, shareholders can recover very little of their investment. In that context, a recent rally in the shares of US companies that have declared bankruptcy is an example of a speculative bubble.
make money in the stock market
For long-term investors, assuming portfolio diversification, stocks represent a great risk-reward trade-off. In the short-term, however, stock market volatility can often lead to losses as, according to John Maynard Keynes, “markets can stay irrational longer than you can stay solvent.” In 2020 alone, stocks experienced a sharp selloff followed by the biggest 50-day gain in history. 
Investors should also be cautious with using leverage as it magnifies both gains and losses.
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Risk warning: transactions with non-deliverable over-the-counter instruments are a risky activity and can bring not only profit but also losses. The size of the potential loss is limited to the funds held by us for and on your behalf, in relation to your trading account. Past profits do not guarantee future profits. Use the training services of our company to understand the risks before you start operations.
Closed joint-stock company “Capital Com Bel” is regulated by National Bank of the Republic of Belarus, registered by Minsk city executive committee 19.03.2019 with company registration number 193225654. Address: 220030, the Republic of Belarus, Minsk, Internatsionalnaya street 36/1, office 823. Certificate of inclusion in the register of forex companies No. 16 dated 16.04.2019.  
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Returning online buys to Amazon, Walmart and your favorite brands causes problems – CNET

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Returns burn fuel and might end up in the dump. They also lose companies money, which is prompting changes.
A US postal worker prepares to deliver packages on Cyber Monday in 2021. E-commerce buys have a return rate up to five times higher than goods bought in stores.
Record online shopping this holiday season has fueled another record for e-commerce companies: returned goods.
Prompted by a clogged supply chain, millions of shoppers began browsing Amazon, Walmart and other online retailers even before Black Friday, when holiday discounts traditionally start. Cooped up at home because of the pandemic, people didn’t stop clicking. Online sales reached $205 billion in the US, according to Adobe, a new holiday season high. 
Not all of those purchases worked out. Not having been able to see or try products, many people shipped those gifts, as well as their own online purchases, back to retailers. The process creates headaches for companies, which have to sort and store the items and decide if they have any resale value. Returns also take a toll on the environment, requiring additional fossil fuel to ship and creating tons of trash.
Returns are a normal part of retail. Clothes don’t fit, appliances have manufacturing flaws or shoppers just change their minds. Schlep that janky blender back to the big box store and a refund to your credit card is usually quick and simple. 
Online shopping has turbocharged the process because consumers often plan to return some of the goods they buy. That’s especially true of clothing, which shoppers buy in multiple sizes to try on as they might in a dressing room. The mindset contributes to an estimated return rate for online purchases that’s as much as five times higher than for brick-and-mortar purchases, according to Optoro, a company that manages returns for online retailers. Holiday returns this year are projected to hit $120 billion, Optoro says. 
UPS expects to handle more than 60 million holiday returns this season. In a survey, more than one in four people told the carrier they planned to make a return over the holidays. One in five said they’d already done so before Christmas.
Retail giant Walmart, bespoke women’s suit maker Koviem and other companies that want to reduce waste have invested in online tools designed to help you find the right size without trying clothes on. Additionally, some companies track customers who make a great deal of returns, potentially banning them from returning purchases if they cross a certain threshold. Finally, some companies have even found it’s easier to let you keep the item along with your refund in order to save on resources. 
The bottom line is that even though allowing returns can increase customer loyalty, companies don’t want returns to eat up too much of their holiday revenues, said Audrey Guskey, a marketing professor who teaches consumer behavior at Duquesne University.
“They really feel like it’s money in their pocket,” she said.
To handle returns, companies run their fulfillment process in reverse. It isn’t as efficient as getting goods to customers in the first place, says Tamar Makov, a researcher at the Ben Gurion University of the Negev’s business management school. One reason is that companies haven’t invested in the returns process to the same degree they have for deliveries of your purchases. Sorting through them is also a hassle.
“Unlike products that come from a factory, returned products are not homogeneous, and vary in terms of condition, packaging, tags, or even how long consumers held onto them,” Makov said in an email.
Retailers simply dispose of low-cost items if that’s cheaper than reselling them, Makov says. An Amazon facility in the UK sent returned items to a “destruction zone” that disposed of millions of items in a year, according to ITV News. (Amazon has said it tries to donate or recycle goods.)
Optoro estimates that about 5.8 billion pounds of goods returned to all retailers in the US end up in the landfill in a year.
A return ending up in the dump is an environmental worst-case scenario. Trashed items require even more fuel for transportation because they make the additional trip from a return facility to the dump. Rather than reselling your item, the retailer will send a new item to another shopper, meaning more resources consumed. If a retailer sends your return to overseas recyclers, reclaiming the materials can release harmful chemicals.
You can reduce the environmental impact of your return by taking it back in person if there’s a store near you. Of course, that isn’t always an option. 
A more effective approach is to reduce the number of returns you need to make. Retailers are trying to help.
Companies like Gap and Walmart are investing in software that helps shoppers find the right fit so they won’t “bracket,” the industry term for buying the same item in multiple sizes and returning what doesn’t fit. The practice is standard, with 58% of shoppers saying they’ve done it, according to a 2021 poll conducted by e-commerce customer service company Narvar. That number has grown from 40% in 2017.
Services like Drapr, acquired last year by Gap, let you create 3D avatars to see how a piece of clothing is likely to look on your body. Zeekit, acquired last year by Walmart, also lets you upload a photo or choose a model that looks like you to see how clothes fit (Walmart said it’s still building the service for its shoppers). Alternatively, algorithms like Fit Predictor and True Fit estimate what size you should order based on personal information, your order history or your size from another retailer. Koviem, the women’s suit maker, uses software from 3DLook that lets customers see how their made-to-measure suit will look on them.
More customers are also finding that a company will offer a refund without asking them to send a low-cost item back. AlixPartners, a management consulting firm, estimates retailers will refund $4.4 billion in goods without getting anything back from customers for purchases from 2021. One such company that allows a “return” with no actual return is Jockey, which confirmed its customer service workers can approve this type of refund.
“We trust their real-time judgment when helping customers,” said Jockey spokesperson Matthew Waller.
If you find yourself with such a returnless refund, you can give it to a friend or family member or offer it up on a free items exchange like FreeCycle or Buy Nothing. You might also consider donating it. 

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How to deal with the Kremlin-created crisis in Europe – Atlantic Council

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Our programs and centers deliver in-depth, highly relevant issue briefs and reports that break new ground, shift opinions, and set agendas on public policy, with a focus on advancing debates by integrating foundational research and analysis with concrete policy solutions.
When major global news breaks, the Atlantic Council’s experts have you covered—delivering their sharpest rapid insight and forward-looking analysis direct to your inbox.
New Atlanticist is where top experts and policymakers at the Atlantic Council and beyond offer exclusive insight on the most pressing global challenges—and the United States’ role in addressing them alongside its allies and partners.
A weekly column by Atlantic Council President and CEO Frederick Kempe, Inflection Points focuses on the global challenges facing the United States and how to best address them.
UkraineAlert is a comprehensive online publication that provides regular news and analysis on developments in Ukraine’s politics, economy, civil society, and culture. UkraineAlert sources analysis and commentary from a wide-array of thought-leaders, politicians, experts, and activists from Ukraine and the global community.
MENASource offers the latest news from across the Middle East, combined with commentary by contributors, interviews with emerging players, multi-media content, and independent analysis from fellows and staff.
IranSource provides a holistic look at Iran’s internal dynamics, global and regional policies, and posture through unique analysis of current events and long-term, strategic issues related to Iran.
UkraineAlert
December 30, 2021
By Eurasia Center
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Editor’s note: Moscow’s buildup of troops on and near Ukraine’s borders and bellicose rhetoric have raised the prospect of a major conventional war in Europe. The phone call today between US President Joe Biden and Russian President Vladimir Putin underscores the dangers of this Kremlin-manufactured crisis. Below is a statement by twenty-five distinguished experts and former senior officials offering their ideas on how to deter Moscow from escalating its current war of aggression against Ukraine and more broadly to discourage Moscow from future provocations. The statement represents the views of the signatories and not of their institutions.
Since President Biden’s virtual summit with President Putin on December 7, Russia has increased its troop presence on or near Ukraine’s borders. Having created this crisis, the Kremlin has demanded security guarantees for Russia that the United States and its allies cannot possibly provide. It has made provocative statements at high levels, including outlandish claims that US private military contractors intend to launch a chemical weapons attack in eastern Ukraine. Moscow wrongly asserts that NATO enlargement has created a military threat to Russia; the Alliance has fully abided by its commitments in the NATO-Russia Founding Act to refrain from deploying nuclear weapons or permanently stationing substantial combat forces on the territory of new member states, despite the fact that Russia has violated many of its own Founding Act commitments, as well as the UN Charter, the Helsinki Final Act, the Paris Charter, and the Budapest Memorandum.
In short, Moscow appears to be setting the stage for launching a major conventional assault on Ukraine, even though the United States and NATO have shown a willingness to sit down and discuss Kremlin concerns.
We believe the United States should, in closest consultation with its NATO allies and with Ukraine, take immediate steps to affect the Kremlin’s cost-benefit calculations before the Russian leadership opts for further military escalation. This means raising the costs that would ensue should the Russian military launch a new assault on Ukraine, building on the excellent set of measures the Biden administration has already laid out: enacting punishing sanctions on Moscow, sending major military supplies to Ukraine, and strengthening NATO’s force posture on its eastern flank.
The administration should continue its good work with the European Union and other partners to ensure agreement on the elements of a response to any Russian assault on Ukraine, regardless of the extent or form of Russia’s escalation. Such a response would include a package of major and painful sanctions that would be applied immediately if Russia assaults Ukraine. Ideally, the outline of these sanctions would be communicated now to Moscow, so that the Kremlin has a clear understanding of the magnitude of the economic hit it will face. In particular, Washington should consult with Berlin and secure German agreement that it would prevent Nord Stream 2 from going into operation in the event of a Russian attack, making clear that otherwise the administration will not again waive sanctions on the pipeline.
The most important thing that the West can do now is to enhance the deterrent strength of Ukraine’s armed forces by providing military assistance and equipment on an expedited basis. For the Kremlin, a large invasion of Ukraine works only if Russian forces are able to seize and hold Ukrainian territory without sustaining significant and constant casualties. Western countries should act now to equip Ukraine’s military and territorial defense units with additional capabilities that can impose such costs.
Western military officials should consult urgently with their Ukrainian counterparts as to what assistance and equipment the Ukrainian military needs and could most quickly integrate into its operations to bolster its defensive strength. Such assistance might include additional Javelin anti-armor missiles and Q36 counter-battery radar systems as well as Stinger and other anti-aircraft missiles. The Biden administration should also encourage NATO allies to do more to enhance Ukraine’s defensive capabilities, making clear that the entire NATO Alliance stands together in opposing Russian aggression.
We believe that NATO should act now to begin bolstering its military presence on its eastern flank and communicating to Moscow that Russia’s escalation would bring a substantial number of US and Allied forces and a permanent presence in the Baltic states and Black Sea region. NATO should also signal to Moscow that any additional deployments could be reconsidered if/when the current crisis abates.
The West should also widen its political counteroffensive to retake the initiative from Moscow as it tries to use the threat of force to intimidate Ukraine, Europe, and the United States into acquiescing to its demands, many of which are plainly unjustified and unacceptable. The Biden administration should seek a Group of Seven (G7) statement at the head of state level condemning Moscow’s threat of wider war against Ukraine and work with allies and partners to use other fora, including the Organization for Security and Cooperation in Europe and possibly the United Nations, to highlight the unacceptability of Russian military action and coercive threats.
The Biden administration should consult with NATO, the European Union, Ukraine, and key allies such as Poland on extensive preparations for dealing with the humanitarian crisis that a major Russian invasion would create.
Finally, the United States and its allies should continue to make clear their readiness for dialogue with Russia, to include concerns of NATO and other parties about Russian military and other aggressive activities. They have indicated that some elements in the Russia-proposed US-Russia treaty and NATO-Russia agreement may offer a basis for discussion and possible negotiation. The United States and NATO should make clear to the Kremlin that it must de-escalate the threatening military situation around Ukraine before there can be any substantive negotiation, and any negotiation must involve all parties whose security interests will be affected. These issues cannot simply be resolved in a bilateral US-Russia channel. Moreover, any negotiation should be consistent with the principles agreed to by all NATO members, Russia, and Ukraine, such as those in the Helsinki Final Act and the Charter of Paris.
Signed,

Dr. Stephen Blank
Senior Fellow
Foreign Policy Research Institute
General Philip Breedlove, USAF ret.
17th Supreme Allied Commander Europe
Distinguished Professor, Sam Nunn School, Georgia Institute of Technology
Ian Brzezinski
Former Deputy Assistant Secretary of Defense for Europe and NATO Policy
Senior Fellow
Atlantic Council
Debra Cagan
Former US State and Defense Department official
Distinguished Energy Fellow
Transatlantic Leadership Network
General Wesley K. Clark
US Army (ret.)
12th Supreme Allied Commander, Europe
Senior Fellow, UCLA Burkle Center
Dr. Larry Diamond
Senior Fellow, Hoover Institution
Mosbacher Senior Fellow in Global Democracy
Freeman Spogli Institute for International Studies
Stanford University
Ambassador Paula Dobriansky
Former Under Secretary of State for Global Affairs
Vice Chair, Scowcroft Center for Strategy and Security
Atlantic Council
Senior Fellow, Harvard University Belfer Center
Dr. Evelyn Farkas
Former Deputy Assistant Secretary of Defense for Russia, Ukraine, and Eurasia
Ambassador Daniel Fried
Former Assistant Secretary of State for Europe and US Ambassador to Poland
Weiser Family Distinguished Fellow
Atlantic Council
Dr. Francis Fukuyama
Olivier Nomellini Senior Fellow
Center on Democracy, Development and the Rule of Law
Director, Ford Dorsey Masters in International Policy
Freeman Spogli Institute for International Studies
Stanford University
Melinda Haring
Deputy Director, Eurasia Center
Atlantic Council
John E. Herbst
Former US Ambassador to Ukraine and Uzbekistan
Senior Director, Eurasia Center
Atlantic Council
Lieutenant General (Ret.) Ben Hodges
Former Commander US Army Europe
Dr. Donald N. Jensen
Director, Russia and Strategic Stability
United States Institute of Peace
Dr. Andrea Kendall-Taylor
Former Deputy National Intelligence Officer for Russia and Eurasia
Senior Fellow and Director, Transatlantic Security Program
Center for a New American Security
Ambassador John Kornblum
Former US Ambassador to Germany
Senior Adviser (Non-resident), Europe, Russia, and Eurasia Program
Center for Strategic International Studies
Robert McConnell
Former Assistant Attorney General, US Department of Justice
Director External Relations, US-Ukraine’s Foundation’s Friends of Ukraine Network (FOUN)
Ambassador Michael McFaul
Former US Ambassador to Russia
Director, Freeman Spogli Institute for International Studies
Stanford University
Ambassador Steven Pifer
Former US Ambassador to Ukraine
Willian Perry Fellow
Stanford University
Herman Pirchner, Jr.
President
American Foreign Policy Council
John Sipher
Former Officer and Chief of Station, CIA Clandestine Service
Nonresident Senior Fellow, Eurasia Center
Atlantic Council
Strobe Talbott
Former Deputy Secretary of State
Distinguished Fellow
The Brookings Institution
Ambassador William Taylor
Former US Ambassador to Ukraine
Vice President for Strategic Stability and Security
United States Institute of Peace
Ambassador Alexander Vershbow
Former US Ambassador to Russia
Former Deputy Secretary General of NATO
Distinguished Fellow, Scowcroft Center for Strategy and Security, Eurasia Center
Atlantic Council
Ambassador Kurt Volker
Former US Ambassador to NATO and US Special Representative for Ukraine Negotiations
Distinguished Fellow
Center for European Policy Analysis
UkraineAlert Dec 11, 2021
By Peter Dickinson
One depressing aspect of Russia’s latest military build-up on the Ukrainian border has been the flurry of headlines posing the same question: will Putin invade Ukraine? In reality, Russia has already invaded Ukraine and the war is now in its eighth year.
UkraineAlert Dec 3, 2021
By Oleksii Reznikov
The international community must urgently demonstrate its resolve to punish Russia in order to deter a full-scale invasion of Ukraine that would plunge Europe into chaos, warns Ukrainian Defense Minister Oleksii Reznikov.
UkraineAlert Dec 23, 2021
By Andriy Zagorodnyuk, Alina Frolova, Hans Petter Midtunn, Oleksii Pavliuchyk
Ukraine’s military has undergone a major transformation since the outbreak of hostilities with Russia in 2014 but the changes that have taken place are still not fully assessed or understood.
Institutional affiliations are for purposes of identification only. This post was updated on 1/5/2022 to include an additional signatory.
Related Experts: John E. Herbst, John Sipher, Daniel Fried, Alexander Vershbow, Ian Brzezinski, and Ambassador Paula J. Dobriansky
Image: Russian grenade launcher operators take part in combat drills at the Kadamovsky range in the Rostov region, Russia December 14, 2021. REUTERS/Sergey Pivovarov
© 2021 Atlantic Council
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Get More Out of Your Small Business Website with These 10 Tips – Small Business Trends

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Your small business website can be one of your biggest assets. But there are so many elements that go into creating a successful site. There’s your content, SEO, marketing, and special features like blogs and ecommerce sections. To make the most of your site, learn from the experts in the online small business community.



Create a Killer Homepage Explainer Video

Your homepage is the perfect spot to give potential new customers an intro to your brand. And video is an amazing way to accomplish this. Learn how in this Pixel Productions post by Natasha Lane. Then head over to BizSugar to see what members are saying.

Niche Your Business and Fix Your Marketing

Your website and other marketing materials are more likely to be effective if you have a clearly defined niche. In fact, many business websites are ineffective because they fail to speak to a specific customer. Learn how to fix your marketing materials with a niche in this Duct Tape Marketing post by Sara Nay.

Improve Your Web Positioning

Web positioning involves creating a digital strategy that includes valuable content on your website and other online content. If you’re looking to improve in this area in 2021, read the trends in this SMB CEO post by Ivan Widjaya.

Get More Opt-Ins from Your Website Content

Content marketing on your website can be an effective way to get opt-ins from potential customers. You may already employ this strategy. But if you’re looking to improve, check out this Content Marketing Institute post by Tom Treanor for tips.

Focus on SEO

Your website can’t make a major impact if no one can find it. So SEO is a must. This concept is especially important for new business websites that want to grow quickly. Tommy Connors elaborates in this Smallbiztechnology.com post.



Learn These Essential Blogging Lessons

A blog can be a major part of your small business website. Or it could even be your main source of content and revenue. If you’re just starting out with this concept, you’ll quickly learn some lessons. Ryan Biddulph shares some in this Blogging From Paradise post.

Consider the Importance of Backlinks

Your website can grow exponentially if other sites link to you. This strategy can be especially effective if you can get backlinks from sites with authority. Even B2B businesses can grow with this strategy. Learn more from this UpCity post by David J. Brin.

Reap the Benefits of Owning an Online Store

Plenty of businesses operate online stores. But even if you’re not specifically running an ecommerce business, an online store may be beneficial. Lisa Sicard of Inspire to Thrive shares why in this post. And BizSugar members offered their input here.

Use IaaS to Grow Your Ecommerce Site

Infrastructure-as-a-service, or IaaS, offers a way to use cloud technology to improve your website. This can be especially beneficial for ecommerce businesses. Read about this concept from Neil Patel here.



Use Website Data to Discover Missed Sales Opportunities

Your website isn’t just a marketing tool. You can also use it to learn more about your customers. In this Search Engine Watch post, Joe Dawson goes over how to use data from your website to make more sales.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos 6 Comments ▼


Hello Annie,
Thanks for sharing these helpful tips to grow a small business website. In this competitive online world we need to be vigilant about new techniques and strategies.
Regards,
Vishwajeet Kumar
Hi
This is an excellent post. Every small business must strive to upgrade their knowledge in the ever changing competitive internet world.
These tips are amazing, thanks for sharing. I would like to add one micro tip which is not even in the checklist of many developers but adding this will definitely increase the session time of the user is website view mode, yes you can provide an option for dark mode and light mode that will let them see the wat they wan to see. I hope this will help 🙂
wow excellent post. small businesses must read this to understand and gain an edge in the world out there. thanks for sharing this article
So much useful information in your article. This is going to help me a lot. Thanks for these very informative posts about the business website.Good Luck with the upcoming update!
Valuable information in your post, This is a great way to grow your small business, Thanks for this impressive post.
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