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Shopping These 11 Stores On Black Friday Weekend Can Earn You Tons Of Cash Back & Here's How – Narcity



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Making money while you’re spending money is just 🤯
Narcity may receive a small commission if you purchase something we recommend in this article, which was created by the Narcity Shop team. Items are in stock and prices are confirmed at the time of publishing, but they can change at any time.
Shoppers, rejoice! There’s a way to make money while you’re spending money this weekend and it’s all thanks to this wonderful Canadian app called Ampli.
Powered by RBC, Ampli lets you earn cash back (not points, the platform works with actual cash!) whenever you shop at certain stores like Indigo and Roots. There are hundreds of participating brands in Canada.
It’s free to join, and all you need to do is sync the app to a credit or debit card. Every time you make a purchase, you’ll earn a certain amount of money. You can cash out at any time as long as you have a minimum amount of $15 in your account.
Since it’s Black Friday/Cyber Monday weekend, there’s potential to earn a ton of cash back from these brands — both in-store and online.
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Details: Now until November 30, if you buy anything at Linen Chest, you can earn 7% cash back, and a maximum of $14 cash back per order. Thousands of items are up to 50% off throughout Black Friday weekend.
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Details: Now until November 30, if you spend at least $40 at Roots, you can earn $10 cash back. It’s a one-time-only offer. The Black Friday sale continues this weekend and you can get up to 40% off everything.
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Details: Now until December 5, if you spend at least $150 at Hudson’s Bay, you can earn $10 cash back. It’s perfect timing because the store’s 70% off Black Friday sale is on now.
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Details: Now until December 5, whenever you spend a minimum of $95 at Knix (we recommend their incredible leakproof period underwear), you can earn $10 cash back. Knix’s Black Friday sale continues this weekend with items up to 50% off.
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Details: Now until December 31, whenever you spend $75 at Rexall, you can earn $10 cash back. You can earn an additional $1 cash back per order if you use an RBC banking card. The Black Friday sale continues this weekend with thousands of products up to 50% off.
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Details: Now until December 5, you can earn a maximum of $50 cash back with every in-store purchase. This offer excludes stores located in Quebec, Nova Scotia and Northwest Territories. The 30% off Black Friday sale continues this weekend.
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Details: Now until December 5, when you spend at least $60 on a single purchase at Indigo, you can earn 2% cash back. The maximum earn is $5 per transaction. Indigo’s Black Friday sale continues this weekend with items up to 40% off.
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Details: Now until December 5, you can earn a maximum of $10 cash back on a single purchase of any amount made online. The offer is earned on the final price of your purchase including tax. Herschel’s Black Friday/Cyber Monday sale continues with items up to 60% off.
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Details: Now until November 30, if you spend at least $100 at Frank And Oak, you can earn $15 cash back. The Black Friday sale continues this weekend and you can get 30% off everything sitewide.
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Details: Now until December 25, if you spend at least $100 at Steve Madden, you can earn 7% cash back. A maximum of $15 cash back per purchase either in-store or online. The Black Friday sale continues this weekend and everything is 20% off.
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Details: Now until November 30, if you spend $30 at Uniqlo, you can earn $7 cash back. It’s a one-time-only offer, valid in-store or online.
This article’s cover image was used for illustrative purposes only.
Clearly that kid who always made poop jokes in middle school is now the marketing director.
Narcity may receive a small commission if you purchase something we recommend in this article, which was created by the Narcity Shop team. Items are in stock and prices are confirmed at the time of publishing, but they can change at any time.
It’s time to talk about the way to go number two because using toilet paper is out and bidets are in. Not only is using a bidet more gentle on the planet (not to mention your bum), but it’s also kinder on your wallet since you don’t have to use as much toilet paper.
TUSHY is an American company that makes super easy-to-install bidets. Right now, you can get 40% off bidets with the code BROWNFRIDAY. Of all the Black Friday promo codes we’ve seen, this one has to be the most hilarious.
You can get the TUSHY Classic 3.0 on sale for just US$77.40 (about CA$99). The bidet comes in ten different colours so you can order the one that best matches your bathroom decor.
You can also get the heated TUSHY Spa 3.0 for US$89.40 (about CA$114). If you have multiple bathrooms in your home or want to give one away as a gift, you can get a better discount if you buy two.
The brand sells other accessories like the toilet ottoman, travel bidet, eco-friendly toilet brush that are all on sale right now.

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Details: Having a TUSHY bidet in your bathroom means you never have to worry about running out of toilet paper again. Right now you can save 40% on bidet attachments that will have you feeling squeaky clean. Just use the code BROWNFRIDAY at checkout. You can test it out for 60 days and return it for free if you’re not satisfied.
You can get $26 off right now!
Narcity may receive a small commission if you purchase something we recommend in this article, which was created by the Narcity Shop team. Items are in stock and prices are confirmed at the time of publishing, but they can change at any time.
It can feel like you’re constantly staring at a screen these days, switching from your work computer during the day to your TV at night (and your phone in between).
While popular products like blue light blocking glasses can help take off some of the strain, sometimes the feeling can persist and even progress into a full-blown headache.
If your day consists of a ton of screen time, you can try the heated RENPHO Eye Massager to help relax your eyes after a long day.
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Just place it over your head, choose from one of five modes and sit back while it kneads, oscillates, applies pressure and performs rhythmic percussion massaging. The machine can also warm up to 42℃ for some relaxing heat therapy and can also play music via Bluetooth. It folds for easy storage and you can get it in black or white.

Besides eye massagers, the brand also makes a percussion gun massager (which is a budget-friendly alternative to more expensive models) and a heated foot massager.
Amazon Canada
Price: $73.09 ($99.99)
Details: If your eyes hurt from being constantly strained, then this heated eye massager could be the device you need in your life. It has over 10,000 reviews on Amazon Canada and most shoppers can’t help but rave about it. The brand doesn’t recommend using the device if you’ve recently undergone an eye operation or have a retina condition, cataracts or glaucoma.
It’s Small Business Saturday after all!
Narcity may receive a small commission if you purchase something we recommend in this article, which was created by the Narcity Shop team. Items are in stock and prices are confirmed at the time of publishing, but they can change at any time.
At this point, most Torontonians are aware that this weekend is jam-packed with Black Friday and Cyber Monday deals. But did you know that today is also Small Business Saturday?
While you’re thinking up awesome gift ideas and getting your holiday shopping done, consider supporting local businesses today and make a few purchases at your favourite neighbourhood shops.
You can find over 100 Toronto businesses to support on our Narcity Market page, but here are eight shops that are offering Cyber Week sales all weekend long.

A post shared by Rose City Goods (@rosecity.goods)
Address: 1504 Dundas St. W.
Details: From puzzles and games to decorative doodads, you’ll be tempted to add everything you see at this shop to your cart. Located in Little Portugal, you can find sales on home goods and artisan gifts this weekend — just in time for the holidays. If you can’t make it to the store, you can order online and get same-day delivery for just $9.99.

A post shared by mashi moosh (@mashimoosh)
Address: 1840 Danforth Ave.
Details: You can find awesome deals on stunning artisanal treasures at this local Toronto business in East York. Featuring authentic Moroccan decor and homeware, you can score a deal on rugs, lanterns, towels, glassware and more. Delivery is free if you’re shipping within Toronto!
A post shared by iQliving (@iq_living)
Address: 542 Danforth Ave.
Details: On the hunt for gift ideas? This weekend you can find deals on kitchen supplies, cookware and more at iQliving on the Danforth — including this beautiful Le Creuset cast iron pot.
A post shared by Gotstyle Toronto (@gotstyleshop)
Address: 21 Trinity St.
Details: Located in Toronto’s Distillery District, you can get up to 50% off on men’s fashion this weekend — including this ultra-soft button-up shirt and these tapered chinos. Can’t make it in person? Free shipping is available if you spend over $150.
A post shared by Moss Danforth (@mossdanforth)
Details: Along with tons of gift ideas and cute cards and stationery items, you can find holiday decorations and other cute knickknacks on sale at Moss this weekend. You can shop gorgeous ceiling lamps at a discount if you were thinking about doing some redecorating over the winter break. Head over to the Danforth to shop in person, or shop online and get free shipping on orders over $100.
A post shared by For the modern urban family (@lovemedobabymaternity)
Address: 79-50 Lynn Williams St.
Details: You can score up to $450 off strollers and car seats right now, including this convertible DEMI bundle. You can also find discounts on backpacks (like this cute Nova Youth backpack), clothing and so much more! You can get free shipping on orders of $79 or more, or head over to Liberty Village to shop in person.
A post shared by CULTURE ATHLETICS (@culture.athletics)
Address: 1175 Queen St. E.
Details: This Leslieville-based athletics shop is offering up to 50% off workout clothes and running shoes this weekend. You can also score some cozy finds, like this super cute fleece pullover on sale for $89.99. If you’re shopping online, free shipping is included on orders over $75.
A post shared by IrishDesignHouse (@irishdesignhouse)
Address: 756 Queen St E.

Details: Located in Riverside, The Irish Design House offers a bunch of handmade goodies made in Ireland. They have a ton of cute stocking stuffer ideas you’ll definitely want to check out for the holidays, as well as a sale on select men’s fashion this weekend starting at $20.
Sales on Nespresso, Keurig, De’Longhi and more!
Narcity may receive a small commission if you purchase something we recommend in this article, which was created by the Narcity Shop team. Items are in stock and prices are confirmed at the time of publishing, but they can change at any time.
There’s nothing quite like a cup of freshly brewed coffee to start your day. Dropping $6 on your favourite Starbucks beverage every morning can get expensive though, so why not try making your own with one of these coffee machines that are on sale for Black Friday?
Whether you love a rich espresso or a classic drip coffee, here are seven of the best coffee maker you can buy on sale this weekend for as little as $48.
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Price: $48 ($89)
Details: This fabulous option from Keurig can brew three different cup sizes. It even fits a travel mug and has an energy saver mode. It also has a smart feature that can brew your coffee in seconds.
Amazon Canada
Price: $69.69 ($81.99)
Details: This stainless steel coffee machine will blend right in with your other appliances. It doesn’t use pods. Instead, it has a single scoop filter that you fill with your favourite ground coffee and there’s an option to brew a bold cup if you like your coffee strong.
Canadian Tire
Price: $89.99 ($129.99)
Details: This small-but-mighty machine can heat up in 25 seconds and offers two beverage options: espresso and lungo. The drip tray can fold up to fit your larger mugs and it comes with 14 coffee pods to get your started.
Price: $93.49 ($149.99)
Details: If pods aren’t your thing, this Cuisinart coffee maker can brew up to 14 cups at a time. It’s also programmable up to 24 hours in advance so you can wake up to the smell of freshly brewed coffee that’s ready as soon as you get out of bed. It also comes in a version with a hot water dispenser on sale for $142.13.
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Price: $99+ ($209+)
Details: Three Nespresso Vertuo models are on sale right now with nine fun colours to choose from. They brew both coffee and espresso in five different cup sizes (two more than what the regular machines offer).
Amazon Canada
Price: $129.99 ($199)
Details: You can craft anything from a cappuccino to a macchiato with this espresso machine that comes with a steam milk frother. This De’Longhi machine can brew two espressos at the same time and has a 3-in-1 filter holder.
Amazon Canada
Price: $699.99 ($943.80)
Details: For serious coffee enthusiasts, this machine has everything you need to make the perfect barista-level beverage. It has a customizable built-in milk frother, twin brewing spouts to make two espressos at once, a grinder for whole coffee beans and an option to use pre-ground beans. The La Specialista model is also on sale for $799.98 (originally $999.99) if you feel like splurging.


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Returning online buys to Amazon, Walmart and your favorite brands causes problems – CNET



Returns burn fuel and might end up in the dump. They also lose companies money, which is prompting changes.
A US postal worker prepares to deliver packages on Cyber Monday in 2021. E-commerce buys have a return rate up to five times higher than goods bought in stores.
Record online shopping this holiday season has fueled another record for e-commerce companies: returned goods.
Prompted by a clogged supply chain, millions of shoppers began browsing Amazon, Walmart and other online retailers even before Black Friday, when holiday discounts traditionally start. Cooped up at home because of the pandemic, people didn’t stop clicking. Online sales reached $205 billion in the US, according to Adobe, a new holiday season high. 
Not all of those purchases worked out. Not having been able to see or try products, many people shipped those gifts, as well as their own online purchases, back to retailers. The process creates headaches for companies, which have to sort and store the items and decide if they have any resale value. Returns also take a toll on the environment, requiring additional fossil fuel to ship and creating tons of trash.
Returns are a normal part of retail. Clothes don’t fit, appliances have manufacturing flaws or shoppers just change their minds. Schlep that janky blender back to the big box store and a refund to your credit card is usually quick and simple. 
Online shopping has turbocharged the process because consumers often plan to return some of the goods they buy. That’s especially true of clothing, which shoppers buy in multiple sizes to try on as they might in a dressing room. The mindset contributes to an estimated return rate for online purchases that’s as much as five times higher than for brick-and-mortar purchases, according to Optoro, a company that manages returns for online retailers. Holiday returns this year are projected to hit $120 billion, Optoro says. 
UPS expects to handle more than 60 million holiday returns this season. In a survey, more than one in four people told the carrier they planned to make a return over the holidays. One in five said they’d already done so before Christmas.
Retail giant Walmart, bespoke women’s suit maker Koviem and other companies that want to reduce waste have invested in online tools designed to help you find the right size without trying clothes on. Additionally, some companies track customers who make a great deal of returns, potentially banning them from returning purchases if they cross a certain threshold. Finally, some companies have even found it’s easier to let you keep the item along with your refund in order to save on resources. 
The bottom line is that even though allowing returns can increase customer loyalty, companies don’t want returns to eat up too much of their holiday revenues, said Audrey Guskey, a marketing professor who teaches consumer behavior at Duquesne University.
“They really feel like it’s money in their pocket,” she said.
To handle returns, companies run their fulfillment process in reverse. It isn’t as efficient as getting goods to customers in the first place, says Tamar Makov, a researcher at the Ben Gurion University of the Negev’s business management school. One reason is that companies haven’t invested in the returns process to the same degree they have for deliveries of your purchases. Sorting through them is also a hassle.
“Unlike products that come from a factory, returned products are not homogeneous, and vary in terms of condition, packaging, tags, or even how long consumers held onto them,” Makov said in an email.
Retailers simply dispose of low-cost items if that’s cheaper than reselling them, Makov says. An Amazon facility in the UK sent returned items to a “destruction zone” that disposed of millions of items in a year, according to ITV News. (Amazon has said it tries to donate or recycle goods.)
Optoro estimates that about 5.8 billion pounds of goods returned to all retailers in the US end up in the landfill in a year.
A return ending up in the dump is an environmental worst-case scenario. Trashed items require even more fuel for transportation because they make the additional trip from a return facility to the dump. Rather than reselling your item, the retailer will send a new item to another shopper, meaning more resources consumed. If a retailer sends your return to overseas recyclers, reclaiming the materials can release harmful chemicals.
You can reduce the environmental impact of your return by taking it back in person if there’s a store near you. Of course, that isn’t always an option. 
A more effective approach is to reduce the number of returns you need to make. Retailers are trying to help.
Companies like Gap and Walmart are investing in software that helps shoppers find the right fit so they won’t “bracket,” the industry term for buying the same item in multiple sizes and returning what doesn’t fit. The practice is standard, with 58% of shoppers saying they’ve done it, according to a 2021 poll conducted by e-commerce customer service company Narvar. That number has grown from 40% in 2017.
Services like Drapr, acquired last year by Gap, let you create 3D avatars to see how a piece of clothing is likely to look on your body. Zeekit, acquired last year by Walmart, also lets you upload a photo or choose a model that looks like you to see how clothes fit (Walmart said it’s still building the service for its shoppers). Alternatively, algorithms like Fit Predictor and True Fit estimate what size you should order based on personal information, your order history or your size from another retailer. Koviem, the women’s suit maker, uses software from 3DLook that lets customers see how their made-to-measure suit will look on them.
More customers are also finding that a company will offer a refund without asking them to send a low-cost item back. AlixPartners, a management consulting firm, estimates retailers will refund $4.4 billion in goods without getting anything back from customers for purchases from 2021. One such company that allows a “return” with no actual return is Jockey, which confirmed its customer service workers can approve this type of refund.
“We trust their real-time judgment when helping customers,” said Jockey spokesperson Matthew Waller.
If you find yourself with such a returnless refund, you can give it to a friend or family member or offer it up on a free items exchange like FreeCycle or Buy Nothing. You might also consider donating it. 


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How to deal with the Kremlin-created crisis in Europe – Atlantic Council



Our programs and centers deliver in-depth, highly relevant issue briefs and reports that break new ground, shift opinions, and set agendas on public policy, with a focus on advancing debates by integrating foundational research and analysis with concrete policy solutions.
When major global news breaks, the Atlantic Council’s experts have you covered—delivering their sharpest rapid insight and forward-looking analysis direct to your inbox.
New Atlanticist is where top experts and policymakers at the Atlantic Council and beyond offer exclusive insight on the most pressing global challenges—and the United States’ role in addressing them alongside its allies and partners.
A weekly column by Atlantic Council President and CEO Frederick Kempe, Inflection Points focuses on the global challenges facing the United States and how to best address them.
UkraineAlert is a comprehensive online publication that provides regular news and analysis on developments in Ukraine’s politics, economy, civil society, and culture. UkraineAlert sources analysis and commentary from a wide-array of thought-leaders, politicians, experts, and activists from Ukraine and the global community.
MENASource offers the latest news from across the Middle East, combined with commentary by contributors, interviews with emerging players, multi-media content, and independent analysis from fellows and staff.
IranSource provides a holistic look at Iran’s internal dynamics, global and regional policies, and posture through unique analysis of current events and long-term, strategic issues related to Iran.
December 30, 2021
By Eurasia Center
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Editor’s note: Moscow’s buildup of troops on and near Ukraine’s borders and bellicose rhetoric have raised the prospect of a major conventional war in Europe. The phone call today between US President Joe Biden and Russian President Vladimir Putin underscores the dangers of this Kremlin-manufactured crisis. Below is a statement by twenty-five distinguished experts and former senior officials offering their ideas on how to deter Moscow from escalating its current war of aggression against Ukraine and more broadly to discourage Moscow from future provocations. The statement represents the views of the signatories and not of their institutions.
Since President Biden’s virtual summit with President Putin on December 7, Russia has increased its troop presence on or near Ukraine’s borders. Having created this crisis, the Kremlin has demanded security guarantees for Russia that the United States and its allies cannot possibly provide. It has made provocative statements at high levels, including outlandish claims that US private military contractors intend to launch a chemical weapons attack in eastern Ukraine. Moscow wrongly asserts that NATO enlargement has created a military threat to Russia; the Alliance has fully abided by its commitments in the NATO-Russia Founding Act to refrain from deploying nuclear weapons or permanently stationing substantial combat forces on the territory of new member states, despite the fact that Russia has violated many of its own Founding Act commitments, as well as the UN Charter, the Helsinki Final Act, the Paris Charter, and the Budapest Memorandum.
In short, Moscow appears to be setting the stage for launching a major conventional assault on Ukraine, even though the United States and NATO have shown a willingness to sit down and discuss Kremlin concerns.
We believe the United States should, in closest consultation with its NATO allies and with Ukraine, take immediate steps to affect the Kremlin’s cost-benefit calculations before the Russian leadership opts for further military escalation. This means raising the costs that would ensue should the Russian military launch a new assault on Ukraine, building on the excellent set of measures the Biden administration has already laid out: enacting punishing sanctions on Moscow, sending major military supplies to Ukraine, and strengthening NATO’s force posture on its eastern flank.
The administration should continue its good work with the European Union and other partners to ensure agreement on the elements of a response to any Russian assault on Ukraine, regardless of the extent or form of Russia’s escalation. Such a response would include a package of major and painful sanctions that would be applied immediately if Russia assaults Ukraine. Ideally, the outline of these sanctions would be communicated now to Moscow, so that the Kremlin has a clear understanding of the magnitude of the economic hit it will face. In particular, Washington should consult with Berlin and secure German agreement that it would prevent Nord Stream 2 from going into operation in the event of a Russian attack, making clear that otherwise the administration will not again waive sanctions on the pipeline.
The most important thing that the West can do now is to enhance the deterrent strength of Ukraine’s armed forces by providing military assistance and equipment on an expedited basis. For the Kremlin, a large invasion of Ukraine works only if Russian forces are able to seize and hold Ukrainian territory without sustaining significant and constant casualties. Western countries should act now to equip Ukraine’s military and territorial defense units with additional capabilities that can impose such costs.
Western military officials should consult urgently with their Ukrainian counterparts as to what assistance and equipment the Ukrainian military needs and could most quickly integrate into its operations to bolster its defensive strength. Such assistance might include additional Javelin anti-armor missiles and Q36 counter-battery radar systems as well as Stinger and other anti-aircraft missiles. The Biden administration should also encourage NATO allies to do more to enhance Ukraine’s defensive capabilities, making clear that the entire NATO Alliance stands together in opposing Russian aggression.
We believe that NATO should act now to begin bolstering its military presence on its eastern flank and communicating to Moscow that Russia’s escalation would bring a substantial number of US and Allied forces and a permanent presence in the Baltic states and Black Sea region. NATO should also signal to Moscow that any additional deployments could be reconsidered if/when the current crisis abates.
The West should also widen its political counteroffensive to retake the initiative from Moscow as it tries to use the threat of force to intimidate Ukraine, Europe, and the United States into acquiescing to its demands, many of which are plainly unjustified and unacceptable. The Biden administration should seek a Group of Seven (G7) statement at the head of state level condemning Moscow’s threat of wider war against Ukraine and work with allies and partners to use other fora, including the Organization for Security and Cooperation in Europe and possibly the United Nations, to highlight the unacceptability of Russian military action and coercive threats.
The Biden administration should consult with NATO, the European Union, Ukraine, and key allies such as Poland on extensive preparations for dealing with the humanitarian crisis that a major Russian invasion would create.
Finally, the United States and its allies should continue to make clear their readiness for dialogue with Russia, to include concerns of NATO and other parties about Russian military and other aggressive activities. They have indicated that some elements in the Russia-proposed US-Russia treaty and NATO-Russia agreement may offer a basis for discussion and possible negotiation. The United States and NATO should make clear to the Kremlin that it must de-escalate the threatening military situation around Ukraine before there can be any substantive negotiation, and any negotiation must involve all parties whose security interests will be affected. These issues cannot simply be resolved in a bilateral US-Russia channel. Moreover, any negotiation should be consistent with the principles agreed to by all NATO members, Russia, and Ukraine, such as those in the Helsinki Final Act and the Charter of Paris.

Dr. Stephen Blank
Senior Fellow
Foreign Policy Research Institute
General Philip Breedlove, USAF ret.
17th Supreme Allied Commander Europe
Distinguished Professor, Sam Nunn School, Georgia Institute of Technology
Ian Brzezinski
Former Deputy Assistant Secretary of Defense for Europe and NATO Policy
Senior Fellow
Atlantic Council
Debra Cagan
Former US State and Defense Department official
Distinguished Energy Fellow
Transatlantic Leadership Network
General Wesley K. Clark
US Army (ret.)
12th Supreme Allied Commander, Europe
Senior Fellow, UCLA Burkle Center
Dr. Larry Diamond
Senior Fellow, Hoover Institution
Mosbacher Senior Fellow in Global Democracy
Freeman Spogli Institute for International Studies
Stanford University
Ambassador Paula Dobriansky
Former Under Secretary of State for Global Affairs
Vice Chair, Scowcroft Center for Strategy and Security
Atlantic Council
Senior Fellow, Harvard University Belfer Center
Dr. Evelyn Farkas
Former Deputy Assistant Secretary of Defense for Russia, Ukraine, and Eurasia
Ambassador Daniel Fried
Former Assistant Secretary of State for Europe and US Ambassador to Poland
Weiser Family Distinguished Fellow
Atlantic Council
Dr. Francis Fukuyama
Olivier Nomellini Senior Fellow
Center on Democracy, Development and the Rule of Law
Director, Ford Dorsey Masters in International Policy
Freeman Spogli Institute for International Studies
Stanford University
Melinda Haring
Deputy Director, Eurasia Center
Atlantic Council
John E. Herbst
Former US Ambassador to Ukraine and Uzbekistan
Senior Director, Eurasia Center
Atlantic Council
Lieutenant General (Ret.) Ben Hodges
Former Commander US Army Europe
Dr. Donald N. Jensen
Director, Russia and Strategic Stability
United States Institute of Peace
Dr. Andrea Kendall-Taylor
Former Deputy National Intelligence Officer for Russia and Eurasia
Senior Fellow and Director, Transatlantic Security Program
Center for a New American Security
Ambassador John Kornblum
Former US Ambassador to Germany
Senior Adviser (Non-resident), Europe, Russia, and Eurasia Program
Center for Strategic International Studies
Robert McConnell
Former Assistant Attorney General, US Department of Justice
Director External Relations, US-Ukraine’s Foundation’s Friends of Ukraine Network (FOUN)
Ambassador Michael McFaul
Former US Ambassador to Russia
Director, Freeman Spogli Institute for International Studies
Stanford University
Ambassador Steven Pifer
Former US Ambassador to Ukraine
Willian Perry Fellow
Stanford University
Herman Pirchner, Jr.
American Foreign Policy Council
John Sipher
Former Officer and Chief of Station, CIA Clandestine Service
Nonresident Senior Fellow, Eurasia Center
Atlantic Council
Strobe Talbott
Former Deputy Secretary of State
Distinguished Fellow
The Brookings Institution
Ambassador William Taylor
Former US Ambassador to Ukraine
Vice President for Strategic Stability and Security
United States Institute of Peace
Ambassador Alexander Vershbow
Former US Ambassador to Russia
Former Deputy Secretary General of NATO
Distinguished Fellow, Scowcroft Center for Strategy and Security, Eurasia Center
Atlantic Council
Ambassador Kurt Volker
Former US Ambassador to NATO and US Special Representative for Ukraine Negotiations
Distinguished Fellow
Center for European Policy Analysis
UkraineAlert Dec 11, 2021
By Peter Dickinson
One depressing aspect of Russia’s latest military build-up on the Ukrainian border has been the flurry of headlines posing the same question: will Putin invade Ukraine? In reality, Russia has already invaded Ukraine and the war is now in its eighth year.
UkraineAlert Dec 3, 2021
By Oleksii Reznikov
The international community must urgently demonstrate its resolve to punish Russia in order to deter a full-scale invasion of Ukraine that would plunge Europe into chaos, warns Ukrainian Defense Minister Oleksii Reznikov.
UkraineAlert Dec 23, 2021
By Andriy Zagorodnyuk, Alina Frolova, Hans Petter Midtunn, Oleksii Pavliuchyk
Ukraine’s military has undergone a major transformation since the outbreak of hostilities with Russia in 2014 but the changes that have taken place are still not fully assessed or understood.
Institutional affiliations are for purposes of identification only. This post was updated on 1/5/2022 to include an additional signatory.
Related Experts: John E. Herbst, John Sipher, Daniel Fried, Alexander Vershbow, Ian Brzezinski, and Ambassador Paula J. Dobriansky
Image: Russian grenade launcher operators take part in combat drills at the Kadamovsky range in the Rostov region, Russia December 14, 2021. REUTERS/Sergey Pivovarov
© 2021 Atlantic Council
All rights reserved.


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Get More Out of Your Small Business Website with These 10 Tips – Small Business Trends



Your small business website can be one of your biggest assets. But there are so many elements that go into creating a successful site. There’s your content, SEO, marketing, and special features like blogs and ecommerce sections. To make the most of your site, learn from the experts in the online small business community.

Create a Killer Homepage Explainer Video

Your homepage is the perfect spot to give potential new customers an intro to your brand. And video is an amazing way to accomplish this. Learn how in this Pixel Productions post by Natasha Lane. Then head over to BizSugar to see what members are saying.

Niche Your Business and Fix Your Marketing

Your website and other marketing materials are more likely to be effective if you have a clearly defined niche. In fact, many business websites are ineffective because they fail to speak to a specific customer. Learn how to fix your marketing materials with a niche in this Duct Tape Marketing post by Sara Nay.

Improve Your Web Positioning

Web positioning involves creating a digital strategy that includes valuable content on your website and other online content. If you’re looking to improve in this area in 2021, read the trends in this SMB CEO post by Ivan Widjaya.

Get More Opt-Ins from Your Website Content

Content marketing on your website can be an effective way to get opt-ins from potential customers. You may already employ this strategy. But if you’re looking to improve, check out this Content Marketing Institute post by Tom Treanor for tips.

Focus on SEO

Your website can’t make a major impact if no one can find it. So SEO is a must. This concept is especially important for new business websites that want to grow quickly. Tommy Connors elaborates in this post.

Learn These Essential Blogging Lessons

A blog can be a major part of your small business website. Or it could even be your main source of content and revenue. If you’re just starting out with this concept, you’ll quickly learn some lessons. Ryan Biddulph shares some in this Blogging From Paradise post.

Consider the Importance of Backlinks

Your website can grow exponentially if other sites link to you. This strategy can be especially effective if you can get backlinks from sites with authority. Even B2B businesses can grow with this strategy. Learn more from this UpCity post by David J. Brin.

Reap the Benefits of Owning an Online Store

Plenty of businesses operate online stores. But even if you’re not specifically running an ecommerce business, an online store may be beneficial. Lisa Sicard of Inspire to Thrive shares why in this post. And BizSugar members offered their input here.

Use IaaS to Grow Your Ecommerce Site

Infrastructure-as-a-service, or IaaS, offers a way to use cloud technology to improve your website. This can be especially beneficial for ecommerce businesses. Read about this concept from Neil Patel here.

Use Website Data to Discover Missed Sales Opportunities

Your website isn’t just a marketing tool. You can also use it to learn more about your customers. In this Search Engine Watch post, Joe Dawson goes over how to use data from your website to make more sales.
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Image: Depositphotos 6 Comments ▼

Hello Annie,
Thanks for sharing these helpful tips to grow a small business website. In this competitive online world we need to be vigilant about new techniques and strategies.
Vishwajeet Kumar
This is an excellent post. Every small business must strive to upgrade their knowledge in the ever changing competitive internet world.
These tips are amazing, thanks for sharing. I would like to add one micro tip which is not even in the checklist of many developers but adding this will definitely increase the session time of the user is website view mode, yes you can provide an option for dark mode and light mode that will let them see the wat they wan to see. I hope this will help 🙂
wow excellent post. small businesses must read this to understand and gain an edge in the world out there. thanks for sharing this article
So much useful information in your article. This is going to help me a lot. Thanks for these very informative posts about the business website.Good Luck with the upcoming update!
Valuable information in your post, This is a great way to grow your small business, Thanks for this impressive post.
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