Primarily, I’m a NYC Wedding Photographer. However, I also photograph business headshots in my NJ Studio as well. I love doing this as a side-gig that brings me extra money for practically no work at all. To be honest, I wasn’t really all about it when D.C. Headshot Photographer Moshe Zusman told me I should start implementing it into my business. Seemed a bit boring and I didn’t get how it would make me more money than the $10,000+ High-End Weddings that I photograph now. I was wrong.
The truth is, everyone today needs a good headshot. Everyone from corporate CEOs and lawyers to start-up companies and small business owners. Consumers today are more in-tuned with good branding and photography and most certainly judge businesses based on that and often the personal connection to the owners and staff. After realizing that, here are the three things I implemented into my headshot business to start making money with very little effort.
The biggest key to making more per hour is doing less work yourself. Now you could hire an assistant to do a lot of the work for you, or you could automate it.
I decided to automate the process by using SquareUp Appointments. This system links to my Google Calendar, allowing consumers to make their own appointments based on my “open” hours, pay in full online, and receive reminders about their appointment via text or e-mail. Whenever a client requests an appointment, I get a text message or e-mail allowing me to accept or decline it, just in case I have a calendar conflict.
See the system embedded into my website here.
The next method for cutting down on work time is streamlining my shooting and proofing. Instead of lengthy proofing processes, I tether straight to my camera while I’m shooting so my clients can pick their pictures right there on the spot. I love doing this not only for the speed it gives to the whole process (my Standard Headshot Session for $295 last about 20 minutes), but also allows me to communicate and collaborate more with my clients throughout the process.
As soon as my client leaves, I immediately send the final images to my retoucher. Normally, I use www.ShootDotEdit.com for my wedding post-processing, but for simple headshot clean-ups (flyaway hairs, shine, and blemishes) I just send it to one of my favorite artists at www.Retouchup.com. The low price of $2.50 per images cuts down my cost of sales (which raises my profit) and they usually get the final images back to me in a few hours. I upload the images to a SmugMug gallery and email my clients a link using a template e-mail (17Hats is great for those!). Done and done!
All of these steps help me make roughly $500 an hour working in my studio and I think that’s pretty darn good money! If you’re in the NYC area and want to learn about headshot photography, check out a free seminar on October 22, 2017. If you’re serious about starting to make $500 an hour, join us the next day for our full Headshot Bootcamp workshop that’ll help you learn how to take headshots, build an entire portfolio, or the day after where we teach you to build a business and marketing plan to start grabbing clients.
Check out the video to see behind-the-scenes of a recent NJ headshot session!
Check out the Fstoppers Store for in-depth tutorials from some of the best instructors in the business.
I think it’s quite important where you live as being in NYC would allow you to charge a top tier rate like this.
Ya, I’d agree with that, headshot value is going to really depend on location. Though I think there is always room for good headshot work in most cities even if the going rate isn’t as strong.
It’s like anything else but you can still make more per hour by using this method AND finding ways to cut costs/time – I do a “one-shot” headshot session for under $200 that takes me 10 mins or less – they’re not always $295 each.
Totally agree Vanessa. I think your system is spot on!
PPA just released a webinar by Megan DiPiero called The $3000 Headshot where she breaks down why it’s possible to charge much higher than market rates, regardless of where you are geographically. She’s in Florida, Fort Myers, I believe. Bradford Rowley charges $10K per portrait.
I’ll check it out, thanks Lenzy!
Why do you shoot headshots in landscape instead of portrait?
Of course I don’t know her reasoning but I do that because I’ve never needed more headroom but sometimes people want the shoulders and some space around them. You can always crop to portrait but adding in shoulder detail ain’t easy!
Good question! I usually shoot horizontally because most people end up cropping square for social media anyway and I’d rather them crop off the white rather than take creative liberty to where they’d crop vertically. That being said, I always ask what the photo is for and will switch to vertical if it calls for it. 🙂
Just try charging this rate outside of NY…
I’m in central NJ actually 🙂
I’m able to in CT.
I think it’s a “given” that your charge rates will vary based on your market. Here in Toronto, Headshots are just hitting $250 including a single large print.
Depends on your work. I’m at $399 with ‘keepers’ priced at $25 each. – torontoheadshot.com
Great article with good tips on improving workflow – very useful. Thanks
Vanessa, do you provide a single high res file for your clients or do you also automate output to provide a range of useful sizes for print, social media etc?
Step1: Get a studio. *sigh* 🙁
Dan, let’s just call it, umm, an “extrapolation.”
She probably shoots one $500 headshot a week at the most.
5 education issues to watch as Tennessee lawmakers return – Chalkbeat Tennessee
One year after tackling pandemic-related school challenges during a special legislative session called by Gov. Bill Lee, Tennessee lawmakers return to the Capitol this week with another major focus on students: how to fund public education.
Lee wants to overhaul the 30-year-old formula that determines how much money the state distributes to school systems, as well as how much local governmental agencies should contribute. He’s expected to work with fellow GOP leaders to offer a legislative proposal this month.
But some say the legislature shouldn’t rush that discussion, especially since it took years to come up with the current formula known as the Basic Education Program, or BEP.
“It’s OK to hold this and keep working on it if we need to,” said Rep. Scott Cepicky, a Republican from Maury County. “Let’s get this right.”
Lawmakers also aren’t inclined toward a lengthy session during an election year. They’ll look to pass a budget and wrap up by mid-April, if possible, so they can return home to campaign.
Until then, here are five issues to watch:
Since October when Lee called for a review of the state’s funding formula, Education Commissioner Penny Schwinn has spearheaded the process that included eight town halls and dozens of meetings with policymakers and education leaders.
Last week, she called the issue “the biggest policy decision we make” and said Tennessee should seize this “moment in time.” She also hinted a draft proposal will be unveiled early this week.
“There is funding that is potentially available, there is momentum. We see need across the state,” she told a forum hosted by Tennesseans for Quality Early Education.
The review, which aims to shift Tennessee to a more student-centered funding approach, has drawn public praise but generated private concerns about its intent. Many public school advocates worry the goal is to pave the way for a new private school voucher program halted by ongoing litigation, though the governor has denied that.
“I’m trying to keep an open mind and not draw conclusions before getting all the information,” said Sen. Ferrell Haile, a Gallatin Republican who is on Lee’s 12-member review committee to create a new strategy.
Schwinn said any future formula must factor in the needs of individual children. That includes students who have disabilities, are English language learners, or come from low-income families.
Currently, enrollment is the main component of the BEP, a formula with 46 components that determine how much school systems receive to pay for teacher salaries and other needs like textbooks, technology, and bus transportation. But districts have flexibility on how to spend that money, which explains why the BEP is considered a funding formula, not a spending plan.
“We want to put more money into education, but we want to make sure the money is being spent well,” said Rep. Mark White, a Memphis Republican who chairs a House education committee and supports forging a new formula this year. “Let’s give it our best shot.”
Whether the state revises its funding formula this year or not, the legislature must pass a budget for the fiscal year that begins July 1 — and is flush with cash. Tax collections during the pandemic’s economic rebound were higher than projected. The state also is sitting on hundreds of millions of dollars in federal grants intended to help working low-income families.
Meanwhile, Tennessee ranks 44th in the nation for student funding, according to the Education Law Center, which gave the state Fs last year for its funding level and funding effort.
The state’s BEP review committee, an influential panel of policymakers and education leaders, has urged the governor to prioritize more funding for school nurses and counselors to get Tennessee to nationally recommended ratios. A $110-million annual investment would fund 1 nurse for every 750 students instead of the current 1:3,000, and 1 counselor for every 250 students instead of the current ratios of 1:500 and 1:350 for elementary and secondary schools, respectively.
In addition to perennial discussions about raising teacher pay, there’s talk about expanding Tennessee’s pre-K program, which serves a fifth of the state’s 4-year-olds. Most districts have waiting lists.
During the pandemic, consensus has grown that pre-K and early grades are the best places for impactful interventions to address learning lag and social-emotional challenges.
“It’s a timely topic that is deserving of deep discussions,” Haile said.
A controversial proposal to limit which supplemental materials teachers can use advanced last year in two House panels before stalling in the Senate Education Committee.
Sen. Janice Bowling, a Republican from Tullahoma, promised to bring her bill back for consideration this year and address worries that “good” materials from organizations like the Tennessee Farm Bureau could be excluded.
The bill, co-sponsored by Rep. Terri Lynn Weaver of Lancaster, would prohibit teachers from using materials that supplant state-approved textbooks unless district leaders approve those materials in advance. Any approved print or electronic materials would be listed on district websites.
“We absolutely need to do something,” agreed Sen. Brian Kelsey, a Republican from Germantown, “but we need to do it in a way that doesn’t have unintended consequences.”
The president of the state’s largest teachers organization called the proposal “demoralizing” for teachers and logistically impossible for school districts. For instance, a teacher couldn’t use yesterday’s newspaper in a current events class.
“This is a move toward completely scripted lessons,” said Beth Brown of the Tennessee Education Association, noting that a new Tennessee law already restricts what teachers can discuss in their classes about racism, white privilege, and unconscious bias.
State testing went well last year, with a 95% participation rate despite the pandemic. But lawmakers are still expected to bring several proposals to change when and how tests are administered.
Expect one proposal to require that testing occur during the last 20 days of the school year, instead of the earlier testing window set by the education department.
“That’s going to give our teachers an extra 30 days of instruction time, which is a lot,” said Cepicky.
Other likely legislation would require students in grades 3-8 to continue testing on paper, while local school systems could opt to move students in higher grades to online exams.
This school year, Tennessee high schoolers are taking their exams online under the state’s plan to transition back to computerized testing after several years of technical snafus.
Should teachers be judged on how much their students know — or how much they grow?
Tennessee has mostly focused on the latter when evaluating their educators and schools through an academic growth model that measures learning over time, regardless of whether students are proficient.
But the complexity and opaqueness of the state’s statistical growth method, combined with increasing frustration over low student proficiency, could renew that debate among lawmakers this year.
“We’ve been doing this for 10 years, and where are we?” asked Cepicky, complaining that only a third of the state’s third graders are reading on grade level.
“Meanwhile, we’ve created an evaluation system where a teacher can get an A in academic growth even if their students aren’t proficient readers. We’ve got to get that commitment back to getting our kids proficient,” he said.
Such a move would mark a dramatic change for Tennessee, considered a pioneer in using “value-added” measurements to judge teachers and schools. For a decade, the guiding principle has been that all students can advance, regardless of out-of-school factors like poverty that might hold them back.
Other issues are sure to surface before this year’s legislature, including more funding for charter school facilities and how to address the state’s worsening teacher shortage. The statistics on the teacher supply is especially troubling, with thousands of Tennessee educators expected to retire by 2024 and fewer candidates entering teacher training programs.
“We’ve got to be creating multiple pathways to teaching in our state, and we’ve got to have a competitive wage,” said JC Bowman, executive director of Professional Educators of Tennessee.
The 2022 session of the 112th General Assembly convenes at noon Central Time on Tuesday. Visit the legislature’s website to track legislation, livestream meetings, and contact legislators.
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Made a Lot of Money in the Stock Market This Year? Here's How to Lower Your Capital Gains Taxes. – The Motley Fool
Returns as of 01/18/2022
Returns as of 01/18/2022
Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services.
Despite recent volatility, it’s been a pretty strong year for the stock market. And at this point, you may be sitting on gains in your portfolio, at least on paper. If you’re eager to sell some stocks at a profit and make those gains official, you should know that doing so could raise your tax bill significantly.
Whenever you sell investments at a profit, you’re required to pay capital gains taxes, the amount of which will hinge on how long you hold those stocks prior to unloading them. If you keep your stocks for a year or less before selling them, you’ll be subject to short-term capital gains, which are taxed the same way as ordinary income. If you hold your stocks for at least a year and a day before selling, you’ll be bumped into the more favorable long-term capital gains category.
But either way, capital gains could cause you to owe the IRS quite a bit of money. And so if you’re looking at a big profit this year, there’s one move it pays to make.
Image source: Getty Images.
Your goal as an investor is no doubt to buy stocks that make you money. But sometimes, that doesn’t happen.
When you get stuck holding stocks that are underperforming, sometimes, selling them at a loss is your best option. But the good news is that taking a loss in your portfolio is a great way to minimize the hit of capital gains taxes.
Say you’re sitting on $10,000 in capital gains this year. If you take a $10,000 loss in your portfolio, you’ll cancel out the capital gains taxes you owe. And, just as importantly, you’ll free up money you can use to invest in different stocks — ones that may perform much better or lend to more diversity in your portfolio.
Now you may end up with capital losses that exceed your gains for the year. But that’s OK, because you can use some of that excess loss to offset ordinary income — up to $3,000 worth, in fact.
So, say you take a $10,000 loss in your portfolio but you only have a $7,000 gain this year. In that case, you’ll still get to use your entire loss for the current tax year.
But even if that’s not the case — say, you have a $10,000 loss and only a $6,000 gain — you can carry the remainder of your loss into future tax years and use it to offset your tax bill at the time. So for example, in this scenario, you’d carry $1,000 of your loss into 2022 and potentially use it then.
Making money on stocks is a good thing, but only if it doesn’t cause a huge tax crunch for you. If you’ve profited nicely in 2021, it pays to see if there are losing stocks in your portfolio worth selling. Doing so could really help minimize this year’s tax burden, not to mention set you up with more money to invest with in 2022.
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HOD tackles license portability, policy changes – American Veterinary Medical Association
The AVMA House of Delegates (HOD) took on issues such as veterinary license portability across states and policy changes at a weekend meeting held January 7-8, during the Association’s annual Veterinary Leadership Conference.
The House’s Veterinary Information Forum addressed ways to make it easier for veterinarians licensed in one state to gain licenses in other states, as well as how to increase support for veterinary team members. During its regular business meeting, the House approved a new policy supporting collection of antimicrobial use data as well as updates to the AVMA policies on rabies and rabies vaccination waivers.
The AVMA News team reported on all of the HOD actions in articles published shortly after the meeting concluded. These are available for all in the profession to read online:
The House also said farewell to four colleagues for whom the weekend meeting was their last one as members of the House of Delegates. Please join in congratulating and thanking these volunteers retiring from the House of Delegates. Those retiring, their affiliation, and years of service were:
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