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Everything Apple announced at its event: iPhone 13, Apple Watch Series 7, new iPad mini, more – 9to5Mac

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September 14
Chance Miller
– Sep. 14th 2021 5:22 pm PT


After months of rumors, Apple today held its highly-anticipated September event to announce the iPhone 13. In addition to the flagship iPhone announcements, today’s “California streaming” event also marked the introduction of the Apple Watch Series 7, an all-new iPad mini, and more. Head below as we recap everything Apple announced during today’s event.

We kicked things off today with the introduction of a new entry-level iPad, marking its ninth-generation update. The new iPad is powered by Apple’s A13 Bionic processor inside, which the company says provides a 20% boost in performance. With this update, the entry-level iPad is now 6x faster than the best-selling Android tablet and 3x faster than the best-selling Chromebook.
In terms of design, the new iPad is largely the same as its predecessor with a 10.2-inch design. One notable change, however, is that True Tone display technology is now available on the entry-level iPad. This feature adjusts screen content to the color temperature of a room. The iPad 9 has also added a new Ultra Wide front-facing with support for the Center Stage feature, which automatically pans the camera to keep users in view as they move around.
Apple has also doubled the base storage configuration from 32GB to 64GB for the same $329 starting price. The new ninth-generation iPad is available to order today, and the first shipments will begin arriving next Friday, September 24.
Next up, attention shifted to the iPad mini, which has gotten a complete and drastic redesign. The new iPad mini features an 8.3-inch display with slim bezels around the sides. The Home button has been removed in favor of a new Touch ID-equipped power button. On the bottom, you’ll find USB-C connectivity. There’s also support for the second-generation Apple Pencil.
The iPad mini is powered by Apple’s newest A15 Bionic processor. Apple says that the 6-core CPU delivers a 40% jump in performance, and the 5-core GPU delivers an 80% jump in graphics performance compared to the previous generation of iPad mini.
Just like the entry-level iPad, the new iPad mini also features an ultra-wide front-facing camera with Center Stage support. The back camera now features a 12MP sensor with Focus Pixels and a larger aperture. Finally, the iPad mini also packs support for 5G connectivity for the first time.
The new iPad mini is available to order today with prices starting at $499 for 64GB of storage. You can upgrade to 256GB and cellular connectivity for a higher price. The first orders will arrive next Friday, September 24.
Following the iPad portion of today’s event, Apple moved to the Apple Watch and officially unveiled the Apple Watch Series 7. Unlike rumors had predicted, the Apple Watch Series 7 features a similar design to its predecessor, with rounded edges rather than flat edges. The Series 7 is compatible with all previous Apple Watch bands.
The Apple Watch Series 7 is, however, available in new 41mm and 45mm sizes, just as rumors had predicted. This means you get larger displays on both models, with Apple saying the bezels are 40% smaller, leading to a 20% increase in screen size.
Other notable improvements include 33% faster speeds for charging, with Apple saying it will now take 45 minutes to go from 0 to 80%. This new charging method will use USB-C and the current magnetic charging puck.
Finally, in terms of finishes, the Apple Watch Series 7 is available in five different aluminum colors: green, blue, red, starlight, and silver. Stainless steel and titanium colors are unchanged from Series 6: silver, graphite, gold, natural, and space black.
Sadly, there is no official release date for the new Apple Watch just yet. Apple Watch Series 7 will be available ‘later this fall’ according to Apple, which means it could become available sometime in October, November, or December.
Apple rounded out the event by officially announcing its new iPhone 13 lineup, which consists of the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. In terms of design, things are quite similar here to the iPhone 12, but the notch is around 20% smaller in width.
The iPhone 13 mini and iPhone 13 feature improved Super Retina XDR OLED displays with a 28% increase in max outdoor brightness and a higher peak brightness for HDR content such as photos and videos. Apple also says that the iPhone 13 and iPhone 13 mini include a “massive leap in camera design” with a new Wide camera that gathers 47% more light for less noise and brighter images. Apple has also added sensor-shift optical image stabilization to the iPhone 13 and iPhone 13 mini, a feature that was previously exclusive to the iPhone 12 Pro Max.
Apple says that this “stabilizes the sensor instead of the lens so shots are more steady, while the custom-designed Ultra-Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.”
The iPhone 13 also introduces a new Cinematic mode feature, which records videos of people, pets, and objects with a depth effect and automatic focus changes. This is similar to the Portrait mode feature that has been available for still images. Apple says that users can change the focus during and after capture, and adjust the level of bokeh in the Photos app and iMovie.
Apple is also introducing something it calls Photographic Styles, which it describes as customized preferences and filters that intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved.
The iPhone 13 and iPhone 13 mini are both powered by Apple’s newest A15 Bionic processor, but more details on performance improvements compared to the iPhone 12 are unclear as of now. Efficiency improvements, however, have led to improved battery life, with the iPhone 13 offering up to two and a half more hours than iPhone 12, and iPhone 13 mini up to an hour and a half more than iPhone 12 mini.
Pricing for the iPhone 13 and iPhone 13 mini is the same as their predecessors, but the base configuration storage has been doubled. The iPhone 13 mini starts at $699 for 128GB of storage, while the iPhone 13 starts at $799. Both devices will be available to pre-order on Friday in red, starlight, midnight, pink, and blue. The first orders will arrive on Friday, September 24.
Finally, Apple introduced the new iPhone 13 Pro and iPhone 13 Pro Max, its two flagship iPhones for the year. Similarly, there are few changes to the design with these devices, but you do get a slightly smaller notch and a much larger camera bump on the back.
The iPhone 13 Pro and iPhone 13 Pro Max are powered by the A15 Bionic processor and offer many of the same camera features as the non-Pro models, including Cinematic mode for video, Photographic Styles, and more.
The iPhone 13 Pro and Pro Max do have their share of exclusive features. Both models feature an Ultra-Wide camera with a 92% boost in low light performance, f/1.8 aperture, auto-focus, and 6-element lens. The Wide camera packs an f/1.5 aperture and up to 2.2x improvement in low light performance. Finally, the telephoto camera includes a new 3x optical zoom sensor for the first time.
Other camera features include:
In terms of battery life, the iPhone 13 Pro will last up to one and a half hours longer per charge than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer per charge than iPhone 12 Pro Max.
Finally, and perhaps most notably, both the iPhone 13 Pro and iPhone 13 Pro Max include new ProMotion displays for the first time. This brings an adaptive refresh rate display to the iPhone several years after it first came to the iPad Pro. The display supports an adaptive refresh rate from 10Hz to 120Hz.
The iPhone 13 Pro and iPhone 13 Pro Max are priced the same as their predecessors, starting at $999 and $1099 respectively. Notably, there is also a new 1TB storage configuration for the first time. The iPhone 13 Pro and iPhone 13 Pro Max will be available to pre-order on Friday in graphite, gold, silver, and sierra blue. The first orders will arrive on Friday, September 24.
In addition to the new hardware, Apple today announced that it will release its next round of software updates, including iOS 15, watchOS 8, and iPadOS 15, on Monday, September 20. The company also announced new features for Apple Fitness+ and teased its upcoming TV shows and movies launching on Apple TV+.
What we didn’t get during today’s event, however, were AirPods 3 or new Macs. This means that Apple still has more up its sleeve to hold another special event sometime in October or November.
What was your favorite announcement from today’s event? Are you planning on buying any of Apple’s new hardware? Let us know down in the comments!
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Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.
Tips, questions, typos to chance@9to5mac.com
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iPhone 13 rumors grow more certain ahead of September launch – The Verge

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Apple is reportedly upping its order numbers this year
Apple’s flagship 2021 iPhones will come in the same sizes as last year’s models, but with a smaller display notch, according to a new report from Bloomberg. This mirrors previous predictions from analyst Ming-Chi Kuo. According to Bloomberg, this year’s phones will be an iterative upgrade over the iPhone 12 series, and will include incremental improvements to their processors, cameras, and displays when they’re announced in September.
Bloomberg reports that “at least one” of the four new devices will include an LTPO (low-temperature polycrystalline oxide) display. It’s a technology Apple has previously used with its smartwatches to dynamically adjust their screen refresh rates to conserve battery. That lines up with a previous prediction from Ming-Chi Kuo, who said that both Pro iPhones coming this year would include LTPO displays and 120Hz refresh rates.
The report also casts doubt on the possibility of seeing an iPhone with an in-display fingerprint sensor this year. Although Bloomberg says Apple has tested the technology, it says it’s unlikely to appear in 2021. Way back in 2019, Kuo predicted that Apple’s 2021 iPhone models could be its first to feature in-display fingerprint sensors. The phones are also unlikely to include a fingerprint scanner in their power buttons, Kuo said in March.
Camera upgrades will reportedly include an improved optical zoom for video recording, according to the latest Bloomberg report. Kuo previously said the ultrawide cameras on both Pro models could also receive a boost this year.
One area Bloomberg’s report doesn’t touch on is charging. There have been rumors that Apple might release an iPhone without any ports in 2021, and rely on MagSafe rather than a typical Lightning port for power. But recently Kuo said Apple doesn’t think the MagSafe ecosystem is mature enough to act as the sole way of charging the iPhone, suggesting that the Lightning port is here to stay for now.
Apple is reportedly gearing up for a big iPhone sales cycle. Bloomberg says it’s ordered up to 90 million units for the initial launch period that extends to the end of 2021, up from a typical order of 75 million seen in recent years. The company appears to be banking on increased demand brought on by more people upgrading to 5G devices, but it may also be set to benefit from sanctions placed on rival Huawei, which was recently forced to delay the launch of its latest flagship. Production of the new iPhones is unlikely to be hit by the global chip shortage because Apple’s size makes it one of chip manufacturer TSMC’s biggest and most important customers.

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Apple Sold Over 40 Million iPhone 13 Models During the Holiday Season, Says Wedbush Analyst – MacRumors

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Apple sold north of 40 million iPhone 13 models over the holiday period in a record number for the company, despite industry-wide chip shortages, according to Wedbush analyst Daniel Ives.
iphone 13 pro max display bleen
Last year, reports began emerging that demand for ‌iPhone 13‌ models was slowing ahead of the holidays as delivery estimates for ‌‌iPhone 13‌‌ models started to improve.
However in a new note to investors, seen by MacRumors, Ives said demand remained strong for the current iPhone cycle going into 2022, with demand outstripping supply be several million units in the December quarter, a positive sign for Apple as supply chain issues begin to resolve themselves in the first half of this year.

Based on our supply chain checks over the last few weeks, we believe demand is outstripping supply for Apple by roughly 12 million units in the December quarter which now will add to the tailwinds for Cupertino in the March and June quarters as the supply chain issues ease in 1H22.
According to Ives, China has been a major source of strength for Apple over the last 12 months and a key region for ‌iPhone‌ sales, particularly in relation to increased market share due to the “multi-year supercycle” afforded by the iPhone 12 and ‌iPhone 13‌.
According to Ives, roughly 230 million of 975 million ‌iPhone‌ users worldwide haven’t upgraded in the last three and a half years, and the analyst believes Apple’s continuing smartphone sales will provide highly influential tailwinds as excitement builds for Apple’s much-anticipated mixed reality headset, which is expected to be announced in the summer.
Ives says the “linchpin” to Apple’s valuation re-rating remains its services business, taking in the likes of Apple Music, iCloud, Apple TV+, and Apple Fitness+, which Wedbush believes is now worth $1.5 trillion. On that basis, Wedbush predicts that despite reports of supply constraints, Apple’s chip shortages are a “transitory issue” and “nothing more than a speed bump” on the way to Apple becoming the first $3 trillion market cap company in 2022.

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MacRumors attracts a broad audience of both consumers and professionals interested in the latest technologies and products. We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms.

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Google Pixel 7 news and rumors: What Google’s next big phone could bring – BGR

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The Google Pixel 6 represented a shift in direction for Google. The phone is the first to offer a Google-designed chip, in the new Tensor chip, plus it offers some incredible camera features, and more. But while Google has been building phones for a long time, the Pixel 6 is still a first-gen product in Google’s big new smartphone push. The Pixel 7, on the other hand, could be a truly amazing phone.

The Pixel 6 is still a relatively new phone, and as such, it will probably be a while before we see the Pixel 7. That said, we have already started hearing rumors about the upcoming device, and we’re pretty excited to see exactly how it turns out.

Want to learn more? Here’s everything we know about the upcoming Google Pixel 7 so far. Alternatively, if you’re more interested in the current-generation phones, check out our full Pixel 6 and Pixel 6 Pro reviews.

The Google Pixel 6 boasts a radical new design, with a camera bar across the back of it, and that classic Pixel two-tone design in a number of stunning colors. We don’t necessarily expect the Pixel 7 to completely do away with that look, but it will still likely look a little different from the Pixel 6.

There aren’t any current rumors about the overall design of the Pixel 7 series, so it’s hard to tell exactly what it’ll look like. The Pixel 6 and Pixel 6 Pro offer a few design differences — like the fact that the Pixel 6 Pro has a curved display. That was a controversial design choice, and it’s possible Google will return to a flat display for the pro model of the Pixel 7.

One of the biggest changes to the Pixel series with the Pixel 6 came in the form of the new Tensor chip. The new chip focuses on artificial intelligence, and helps give the Pixel 6 a super smooth feel, despite not being quite as fast as the latest Apple or Qualcomm chips in benchmarks. The Pixel 7 may take Tensor performance to the next level though. The new chip is said to have the model number GS201, and there’s no word yet on exactly what kind of improvements it will offer over the original Tensor chip.

The camera has been arguably the most important feature of the Pixel series for a long time now, and that’s only likely to continue with the Pixel 7. The Pixel 6 added some great smart features like Magic Eraser and Face Unblur. We have no idea what kinds of cool features could arrive with the Pixel 7, so we’ll have to wait and see.

When it comes to camera hardware, we’re also not sure what to expect on the back — but there are some rumors about what we’ll get on the front. The rumors suggest that Google will do away with a hole-punch cutout, in favor of an under-display camera. This technology would use a new reflector system to rotate being in display mode and camera mode, according to a patent filed by Google.

Pixel phones have long been released around the October time frame, and that’s unlikely to change for the Pixel 7. That said, given how far away from the release we are, it could still change.

When it comes to pricing, we expect the overall price to remain similar to the Pixel 6. As with the Pixel 6, Google will likely release two phones — a Pixel 7 and a Pixel 7 Pro. That means that the Pixel 7 could come at $599, and the Pixel 7 Pro at $899.

Christian de Looper has been passionate about consumer technology since childhood, but didn’t know writing about it could be a career until he started looking for online work during college. He was born in Canberra, Australia, and has lived in France, Minnesota, and now sunny Santa Cruz, California, where he test drives cars and puts every gadget he can get his hands on to the test.

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